Toyota ERM Olympic Activation 2017

A large scale exhibition design for Toyota’s European Retailers meeting held every 4 years in various European cities. The theme for the 2018 design was to showcase Toyota’s new place as the first ever mobility partner of the Olympic movement.

The design is based on a re-interpretation of the iconic Olympic logo. The circle language creates a flowing journey between Winter and Summer Olympic with Toyota as an anchor and constant partner in the center.

Location: Copenhagen

Venue:   Bella Center

Event type:  Exhibition stand