McLaren MP4-12C Global Launch 2011

The winning pitch for the McLaren global launch programme which included the global tour of the event. 

The creative concept brought to life the ‘Inside out’ philosophy used for the design of the car, placing it at the centre of the experience. 

The quiet functional modularity of the surroundings is inspired by the functionality of all elements of the car and suitable for their journey around the world. 

Location: Various

Venue: Various

Event type:  Product Launch